Bady and Phillip met when working together on the Ho Chi Minh City 10K run last year, which attracted over 3,000 participants in one of the city’s most successful running events to date. Even before the HCMC Run culminated, Bady and Phillip were thinking about how the ColorMe Run could be the catalyst that the running scene in Saigon needed.
“[Bady and I] learned a lot from the HCMC Run — we learned that we needed to do something fun and really engaging to introduce [running events] as something worth [participating in] in the city,” says Phillip. “What we want to do is promote an active lifestyle, so we’ve chosen the platform for running as that main communication tool for getting people off of their couch.”
And engaging it is. In a new twist for the running event for Saigon, the ColorMe Run promises a 5km run with a new ‘colour station’ at each kilometre, which douses participants in eatable corn starch powders in neon hues. Across the finish line is the promise of a two-hour music festival fit for the now-neon clothing of finishers, plus plenty of photo opportunities and extra coloured powders for a technicoloured finish line party.
And although ColorMe Run is about as ambitious as running events get for a city that is still new to the concept of mass running, it is just the start to a year-long social calendar from Pulse Active.
Article by Word Magazine Vietnam.